Posted by: saabnuts | October 20, 2011

Snap up a Saab promotion Saab of North Olmsted

Saab of North Olmsted, Ohio, USA is running another interesting promotion with other companies which someone was kind enough to point out on Saabnet Bulletin Boards.

I think this is simply fantastic.

Text below is from Marketwatch.com:

“”Snap up a Saab”
Social Media and Innovation Drive This Exciting Campaign

CLEVELAND, Oct. 17, 2011 /PRNewswire via COMTEX/ — Bernie Moreno, President of Collection Auto Group, is excited to reintroduce the Saab brand with a unique and innovative campaign, “Snap up a Saab” that kicks off Sunday, October 30 at Saab of North Olmsted, 28595 Lorain Road.

Beginning at 9:00 a.m. one hundred pre-selected drivers will get registered and assigned to a vehicle. At 11:00 a.m. the 100 drivers will pull away en masse from the dealership in various makes and models of all-new Saab vehicles that have been labeled with a QR code, one exterior and one interior. The contestants will be driving around Northeast Ohio for a week, accumulating points by having the general public scan the codes using their Smartphones.

The contest will run for four consecutive weeks. Every Sunday from October 30 until November 20, 100 new pre-selected drivers (400 drivers in total) will leave Saab of North Olmsted in a designated Saab vehicle and drive around Northeast Ohio, returning it the following Saturday. During that week, their goal is to collect as many points as possible.

Each driver will have their own contestant site, which was created by Collection Auto Group and Whisteo, a local software developer. This savvy Internet platform site is where drivers will promote their participation and track their points via fans, scans, media and check-ins at various locations throughout Northeast Ohio.

“We are expecting that this campaign will not only tap into the passion of the Saab enthusiasts, but it will allow consumers of every age an opportunity to see that the new Saab brand is an affordable luxury, that’s sleek and stylish,” said Bernie Moreno.

“All Saabs offer a unique combination of Scandinavian design, safety, performance and utility. Above all, Saab puts the driver at the center of the design. We always say if you drive one, you’ll want one,” said Tim Colbeck, President & COO, Saab Cars North America. “The North Olmsted Saab Experience is a creative and innovative way to show off our product range to our contestants and to their social networks. It’s a very cool initiative by Bernie and the Team at Saab of North Olmsted.”

The top six contestants that win the most points in each of the four weeks will move on to the semi-final round. During the semi-final round, which will run from 12:01 am Saturday, November, 26 until 11:59 pm Sunday, November 27, each of the 24 semi-finalists will accumulate as many votes as possible by having fans and friends vote for them on their contestant site. The five semi-finalists that receive the most votes will move on to the final round, which will be held on December 1 at Saab of North Olmsted, where they have the chance to win the grand prize – a brand new Saab vehicle of their choice, valued up to $50,000.

There are six corporate sponsors of the contest. The platinum sponsor is Dunkin’ Donuts, the two gold sponsors are Yours Truly Restaurants and Suburban Collision Centers, and the silver sponsors are Alson Jewelers, The Rock and Roll Hall of Fame and Museum, Adesso Fashion for Men and Kilgore Trout.

Every sponsor will have a QR code at each of his or her Northeast Ohio locations. When the QR code on one of the contest vehicles is scanned, the scanner will be shown at the nearest sponsor locations. When they visit one of those locations, they scan the QR code there and receive a special offer, which can be activated by voting for the sponsor favorite.

While the campaign was designed to generate excitement for Saab, the benefits of the campaign will also help raise awareness for the local start up company, Whisteo, the brains behind the software program. It will also provide dozens of people an opportunity for part-time, temporary employment that could potentially lead to permanent positions.”

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