Posted by: saabnuts | October 4, 2010

Saab’s road ahead

Red 2010 Saab 9-5 rear view

Red 2010 Saab 9-5 rear view

For the latest Saab News visit News Category

October 4, 2010:

The 2010 Saab 9-5 pictured above is the work of a visitor to named Anders – Anders shared VERY nice Saab photos with people.

Having recently test driven the all-new 2010 Saab 9-5, I am excited as ever about the future success of Saab and was pleased to find an interesting read on another website that I thought was worth sharing.

Notable quotes:

“If Saab does well, it will be the only brand within reach of a normal customer to offer something different. Is Saab a poor mans car? Definitely not, but they have always had models in a price range attainable for middle and upper middle-class Americans, while offering something unique versus the mainstream.

The new Saab, owned by Spyker, says it only needs to sell around 120,000 cars globally per year to be profitable. With luxury brands crossing the million unit hurdle globally, that is a simply an amazing fact. For the United States, if we were to represent 25% of that total, that would be only 30,000 units per year spread across the Saab model lineup. That’s being pretty different to me.

After years of mistreatment, I really want Saab to succeed. They are the underdog, and a much loved brand by enthusiasts. Hopefully this can be a great comeback story – isn’t there 120,000 people out there in the world that will dare to be different?”

Editor’s note – if I’m not mistaken, Saab may initially (first few years at least) not need to sell 120,000 cars to attain profitability – perhaps as low as 85,000, with lower numbers for 2010 since the company had to re-energize / resume production, etc. after being halted prior to the sale by GM of Saab to Spyker cars.


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