Posted by: saabnuts | August 30, 2010

New Saab 9-5 Press Coverage and Advertising

2011 Saab 9-5

The All New 2010 Saab 9-5

Saab recently launched a new campaign promoting Saab and the all new 9-5.

Spotted at Saabs United, this article from showcases some of the imagery and text from the campaign.

The article includes some highlights from Saab:

  • “So Swedish – Positions Saab as leaders in style and design, environmental issues and safety concerns
  • So Powerful – Reinforces Saab’s pioneering use of turbocharged engines to combine both power and economy
  • So Aerodynamic – Emphasises Saab’s aircraft heritage and aerodynamic expertise to increase performance and reduce fuel consumption”

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